Customer-centric Info-Tech StrategiesDec 23, 2019 2020-02-03 8:56
Customer-centric Info-Tech Strategies
General introduction to customer-centric strategies
Customer Advisory Board
Learn about the basics of Customer Advisory Board
The major things about conducting a survey and manage feedback
Professor for a Day Simulation
This simulation will be held by tutors and learners online.
Customer Behavior Case Studies
In this section, learners will have a chance to discuss thoroughly the role of customer behaviors in business.
Quiz 5: 15 mins of Yes/No questions
Phrasing questions for surveys and polls in the right way is an important task to get the most relevant information out of those. A yes or no question seems simple but you need to know when to use them properly.
A Yes or No question is not always a Yes or No question
One of the first things I noticed when I started looking through surveys was how frequently questions are formulated to only be able to be answered with either a Yes or a No. Sometimes it is entirely the right choice, but this manner of question is used far too often, which limits the results. The questions ”Are you the manager?” or ”Are you married?” are good examples where it is difficult to respond with anything other than Yes or No, but questions are often asked in a way that makes the respondents themselves interpret what the researcher meant. In these examples, it is quite obvious what ” the manager” and “married” mean as the concepts are widely accepted.