Customer-centric Info-Tech Strategies

Customer-centric Info-Tech Strategies

Quiz 5: 15 mins of Yes/No questions

  • No
  • 00:10:00
  • 80%
  • 3

Phrasing questions for surveys and polls in the right way is an important task to get the most relevant information out of those. A yes or no question seems simple but you need to know when to use them properly.

A Yes or No question is not always a Yes or No question

One of the first things I noticed when I started looking through surveys was how frequently questions are formulated to only be able to be answered with either a Yes or a No. Sometimes it is entirely the right choice, but this manner of question is used far too often, which limits the results. The questions ”Are you the manager?” or ”Are you married?” are good examples where it is difficult to respond with anything other than Yes or No, but questions are often asked in a way that makes the respondents themselves interpret what the researcher meant. In these examples, it is quite obvious what ” the manager” and “married” mean as the concepts are widely accepted.

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